Harnessing The Full Power of Your Mistakes When I started in marketing, I viewed failure in black-and-white terms. Either you succeeded or you failed. I didn’t see the shades of gray, the way that failure leads to crucial progress. Now, a little further down the road, I see that there are really two kinds of…

Ditching The Lone Ranger Mentality When you hear the word “partner,” what comes to your mind? I think of classic Western movies, where all the cowboys refer to one another as “partner.” Or more accurately, “pardner.” In those old movies, the stalwart hero always rides alone.  While this may work in the wild, wild west,…

A Winning Formula To Give You The Best Shot In business, everyone looks for a guarantee. Customers want guarantees of good service, speedy response time and satisfaction, or their money back. As business leaders, we look for guaranteed success, influence and wealth. We ought to know it doesn’t work like that, but we try to…

Turning Your Processes Into Easy Money Did you know that you could miss out on an easy income stream … one sitting right under your nose? For those unfamiliar with the phrase, “use every piece of the pig” means nothing goes to waste. You worked hard to get that pig. You may as well get…

Let Your Experience Drive Your Products and Content After ten years in digital marketing, I’ve seen plenty of businesses place a premium on crafting a unique selling point for their products and services. For those unfamiliar with the term, a unique selling point (USP) is what you say when someone asks, “Why should we choose…

3 Ways You Can Achieve True Freedom In Your Business When I think of freedom, I think of the movie “Braveheart.” William Wallace and his loyal companions fought for independence from England. They wanted to become masters of their own destiny.  We tend to admire that drive and hold personal liberty as a supreme value….

Deciding On The Right Venture For You One of the most common questions I hear, especially from new entrepreneurs, is “What is the best business to start?” It’s sometimes phrased, “What is the best market to elbow my way into in 2020?” or “What’s the best e-commerce platform right now?” It can also go negatively,…

Why Your Internal Monologue Matters in Becoming a Successful Entrepreneur Let’s talk about a huge barrier to success, one that trips us up at every stage, from startup to seven figures. It could be the biggest reason new businesses fail, and it is for sure one reason they never start. The beliefs we hold about…

What Are the Best Tools for Building My Online Business at Each Stage? One big misconception I hear from entrepreneurs just starting their journey is that they need the right tools to succeed. On the surface, that seems like the right kind of thinking. However, I would add: an entrepreneur needs the right tools at…